Digital marketing is a phrase we often hear and experience in some form or another every single day. Brands leverage various digital marketing tactics in an attempt to motivate consumers…


No matter the size of your business or organization, you should have a Style Guide. Creating a Style Guide will help build consistency in your brand, something new brands need too. Get that process right at the beginning, and you’ll enjoy smooth sailing later on.

A style guide is the documentation of all the ways your brand can be presented to the public and includes your visual and language choices.

Creating a useful style guide makes it easy for more than one person to work on different aspects of your business but still produce the same brand tone of voice.

Brand Consistency


When it comes to having an online presence, it’s understandable that you want the best technology at the lowest price point. It’s also crucial to make sure that you’re getting what you pay for when it comes to your mobile app and website. That is where a UI/UX tool like Sketch comes in.

In fact, a guiding criterion for a successful website is one that is efficient and responsive, and helps your customers say yes to your product or service. Mobile first is no longer just a perk, it’s a requirement for websites today. …


The world of photo manipulation and graphic design has seen many improvements over the last 20 years. With the onset of the internet age, digital marketing and more advanced manipulation software has come to the fore. No software has exemplified that need quite so well as Adobe’s Photoshop.

What is Photoshop?

Created in 1990, Photoshop is the leading photo manipulation software in the world.

This is thanks in part to its wide availability to users, its necessity in many job sectors and the plethora of free learning resources available for novice designers who want to improve their graphic design and editing skills.

And…


Today, computer numerical control (CNC) machines are commonplace on the shop floor. We use CNC machining techniques to fabricate products comprised of metals, thermoplastics, and wood if we need to use it. The process generally involves using computer-aided design (CAD) software for automated motion control when cutting or milling parts.

Today, we take for granted many types of CNC machines and machining processes developed over the years. Without the benefit of CNC technology, critical industries, such as aerospace and defense, wouldn’t meet the military’s strict quality and safety standards.

But with the advent of CNC machining techniques, we can now…


Branding is a term we often hear when discussing a company. Consumers are subject to branding tactics every single day without realizing it. For business owners building a brand that people connect with is paramount to success. If they feel nothing when interacting with your branding, or worse, they walk away with a negative feeling, it is almost impossible to get them back.

What Is A Brand?

The official definition of a brand is a name, term, design, symbol, or any other feature that identifies one seller’s goods or services as distinct from those of other sellers. In simple terms, your brand is what…


Let’s start with the most simplified definition of product development: Let’s start with the most simplified definition of product development: “Product development is the process of taking an idea, developing it into a viable product, and releasing it into the market”

If you’re thinking that it can’t be as simple as this then you are absolutely right. As I said, the above definition is the most simplified one. There is a lot more going on under the hood as we dig deeper into the concept.

Depending on the type of product, the difficulty of product development can range, from the…


To design and develop an electric plane takes skill, wisdom, intelligence, guts, and all the other things you might think of. It also takes a rock-solid process. We use the Peterman Method™ as our map to approach projects large and small. With a project as big as developing an electric plane, we’d need every bit of the process to come out with a successful product. In walking a client through this process on the path to designing an electric plane, we’d want to start at the very beginning to get the best picture possible.

Legacy & Impact

The first step in our process…


Conscious product design is the next evolution in how I think we should approach the product design process. People are waking up and realizing that what we are doing isn’t working for the planet or us. I believe it’s time to begin shifting our basic processes for how we develop products. This starts with how we think about product design and then spans the entire lifecycle of the product. I would say that things are shifting, however we need it to shift faster. …


2020 has been a crazy year, but it’s about to be over. I feel that with the turn of the year and with the way things are progressing, 2021 is a year of hope. Hope for recovering from the pandemic and thousands of businesses lost, hope for a better year, and hope that we can all get back to normal. Our team has been hard at work both for our clients, such as Surya Spa who’s now seeking funding through Republic.co, as well as working on internal projects to better help our clients. …

Peterman Design Firm

The Peterman Design Firm is a conscious design firm creating growth for clients across industries through innovative product & brand design.

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