The official definition of design thinking explains it as a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test.
That is a mouthful and was most likely created by someone who is experienced in its practice but not as polished when it comes to communicating ideas.
Before we can dive into how Design Thinking can be integrated into your marketing strategy, we need to gain a deep understanding of what it is.
The definition above uses several terms that we are familiar with, so gaining a basic understanding…
When it comes to finding smart ways to promote your business, you’re likely to be familiar with online marketing complexities.
Everything from SEO to Facebook Ads can make a massive difference to your business.
But what about offline marketing?
Essentially, offline marketing is exactly as it sounds. If you encounter marketing away from a computer or phone screen, it counts as offline marketing.
From sending out flyers to having business cards, these things all fall in offline, or non-digital, marketing.
Another great example is a trade show booth or billboards, though these do sometimes have digital components to them.
No matter the size of your business or organization, you should have a Style Guide. Creating a Style Guide will help build consistency in your brand, something new brands need too. Get that process right at the beginning, and you’ll enjoy smooth sailing later on.
A style guide is the documentation of all the ways your brand can be presented to the public and includes your visual and language choices.
Creating a useful style guide makes it easy for more than one person to work on different aspects of your business but still produce the same brand tone of voice.
When it comes to having an online presence, it’s understandable that you want the best technology at the lowest price point. It’s also crucial to make sure that you’re getting what you pay for when it comes to your mobile app and website. That is where a UI/UX tool like Sketch comes in.
In fact, a guiding criterion for a successful website is one that is efficient and responsive, and helps your customers say yes to your product or service. Mobile first is no longer just a perk, it’s a requirement for websites today. …
The world of photo manipulation and graphic design has seen many improvements over the last 20 years. With the onset of the internet age, digital marketing and more advanced manipulation software has come to the fore. No software has exemplified that need quite so well as Adobe’s Photoshop.
Created in 1990, Photoshop is the leading photo manipulation software in the world.
This is thanks in part to its wide availability to users, its necessity in many job sectors and the plethora of free learning resources available for novice designers who want to improve their graphic design and editing skills.
Today, computer numerical control (CNC) machines are commonplace on the shop floor. We use CNC machining techniques to fabricate products comprised of metals, thermoplastics, and wood if we need to use it. The process generally involves using computer-aided design (CAD) software for automated motion control when cutting or milling parts.
Today, we take for granted many types of CNC machines and machining processes developed over the years. Without the benefit of CNC technology, critical industries, such as aerospace and defense, wouldn’t meet the military’s strict quality and safety standards.
But with the advent of CNC machining techniques, we can now…
The Peterman Design Firm is a conscious design firm creating growth for clients across industries through innovative product & brand design.