As a business owner, understanding product lifecycle management is essential to your success! This guide will cover everything you need to know about PLM — from what it is and…


Since 2010, Sketch has been the design tool of choice for website and app design. When Adobe released Adobe XD in 2016, designers were suddenly faced with a choice between…


Assigning the ownership of a patent is to a third party for the production and sale of your invention is called Patent Licensing. In other words, it is signing an agreement between two parties which the owner chooses to make and sell their product.

As the patent owner, you will receive royalties from sales of that product and keep ownership of your invention. You should use the service of a top-tier company that’s already familiar with your invention.

Before licensing your product, ensure that you research the licensee and other organizations such as the United Inventors Association, an American company.

Doing this will help you take the necessary steps in case your business relationship gets spoiled. Below you will find 5 Tips on Licensing Your Patent, especially if you’re new to the business.

To read more, read the full article here: https://www.petermanfirm.com/blog/branding/5-tips-on-licensing-your-patent/


Peterman Design Firm announces its listing on the Top Product Design Companies in 2021 at SuperbCompanies.

SuperbCompanies lists the best companies that are in the IT industry. A portal that…


What do you think of when you think of the graphic design? Perhaps you think of artsy ads, vibrant graphics on a blog, or a beautiful fashion spread in a print magazine.

These are all examples of graphic design. However, graphic design is so much more than just pretty images. The field involves so much, including infographics, UI, UX, web design, product labels, signs, mobile applications, and even software frameworks.

With so many varying and different elements within the field of graphic design, it may be difficult to understand what the term really means. …


In the following article, I am going to try and elucidate User Interface (UI) Design for you, readers. It’s essential, I think, to begin by describing what UI Design and…


The official definition of design thinking explains it as a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test.

That is a mouthful and was most likely created by someone who is experienced in its practice but not as polished when it comes to communicating ideas.

Before we can dive into how Design Thinking can be integrated into your marketing strategy, we need to gain a deep understanding of what it is.

The definition above uses several terms that we are familiar with, so gaining a basic understanding…


Packaging is one of the first things you see when you look at a product in a store. It’s also the place where instructions, information, and even protection all come…


In the first article of this series, I talked about what the first steps to developing an electric airplane would be, following the Peterman Method™.

Now, I’d like to talk…


When it comes to finding smart ways to promote your business, you’re likely to be familiar with online marketing complexities.

Everything from SEO to Facebook Ads can make a massive difference to your business.

But what about offline marketing?

Essentially, offline marketing is exactly as it sounds. If you encounter marketing away from a computer or phone screen, it counts as offline marketing.

From sending out flyers to having business cards, these things all fall in offline, or non-digital, marketing.

Another great example is a trade show booth or billboards, though these do sometimes have digital components to them.

While…

Peterman Design Firm

The Peterman Design Firm is a conscious design firm creating growth for clients across industries through innovative product & brand design.

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