The Difference Between Product, Corporate, and Personal Branding

Branding is a term we often hear when discussing a company. Consumers are subject to branding tactics every single day without realizing it. For business owners building a brand that people connect with is paramount to success. If they feel nothing when interacting with your branding, or worse, they walk away with a negative feeling, it is almost impossible to get them back.

What Is A Brand?

The official definition of a brand is a name, term, design, symbol, or any other feature that identifies one seller’s goods or services as distinct from those of other sellers. In simple terms, your brand is what helps customers know whose products they are buying. Furthermore, when done correctly, branding can create impactful brand awareness amongst consumers. When a consumer sees your logo or encounters your product, it evokes a strong positive reaction.

For example, Apple has spent decades building one of the strongest brands on the planet.

When a consumer sees the Apple logo, they know they are interacting with a quality product. Even if they have never used the device before because it is associated with the Apple brand, they know the odds are pretty high it will be worth the price tag. This is why so many people pay a high price for the new iPhone before even using it. The Apple brand almost guarantees the phone will deliver a high-quality result.

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