What is Concepting?

I’m sometimes asked what concepting is and how it fits into the process of developing a product. Different people have different opinions of how needed concepting is.

I’ve been told that it is a waste of time by some, and that it’s imperative by others. In my experience, skipping concepting is a bad thing and so is too much of it.

Too little and the idea might not be as good as it could be. Too much and you end up in a downward spiral of second guessing your ideas.

Concepting is the process of taking any idea, expanding on it and creating new and different versions and variations of it.

This typically comes with some kind of review of those concepts to narrow them down.

The expanding and contracting of ideas lets us create freely. Allowing us to put our heads in the clouds, and then become grounded again in the selection process.

This is where innovation can truly shine, and bring ideas that would never have been created, to life. While creativity and innovation are a part of the entire process, concepting is where there should be no limits.

To read more, read the full article here: https://www.petermanfirm.com/blog/product-design/what-is-concepting/