What Is Design Thinking?

The official definition of design thinking explains it as a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test.

That is a mouthful and was most likely created by someone who is experienced in its practice but not as polished when it comes to communicating ideas.

Before we can dive into how Design Thinking can be integrated into your marketing strategy, we need to gain a deep understanding of what it is.

The definition above uses several terms that we are familiar with, so gaining a basic understanding of this concept will not be difficult. In more simple terms, design thinking is a way for a team, who is creating a product, to look at the entire picture of a project before moving forward.

It allows them to understand who they are creating this product for and identify what issues they may need to overcome along the way. It is also a way to propose solutions that are developed enough to be tested but not so far along that they cannot make changes.

To read more, read the full article here: https://www.petermanfirm.com/blog/business/what-is-design-thinking/