Why you should pay attention to your app logo design

How many apps do you have on your phone right now? Some research suggests that the average smartphone user has 35.

Even though most of us don’t regularly use all the apps we’ve downloaded, just the fact that we potentially have so many should serve to illustrate an important point: apps have a lot of competition.

If you’re designing an app logo, those statistics may be enough to make you sit up straight and take notice. If you still need more convincing about the importance of app logo design, we have four more reasons to take note of.

• Immediate identification
• Harmonious branding
• Accurate messaging
• Effective simplicity

immediate identification

Identification is an important factor in designing an app logo. Have you ever tried to arrange the app icons on your phone according to color? You might be surprised at how many you have in each basic color group.

And some of the colors are nearly identical — even if they’re based on a gradient. Instagram’s app logo looks a lot like one for Polish, a photo editing app. Google Photos, the Play Store, and Marco Polo all currently draw on the same color palette.

Choosing your color palette carefully when designing your app logo can go a long way in helping the app to stand out from everything else that’s downloaded on a user’s phone. The same is true of the graphic that you use. Stylized letter mark logos are perennially popular in app logo design; however, iconic logos may be even more effective, as they inherently have more scope for unique design.

And it should be mentioned that including entire wordmarks isn’t recommended; generally, there just isn’t enough space to ensure legibility or effectiveness. One, two, or three letters is generally seen as the limit to be included in an app logo.

A logo with carefully chosen elements can do a lot to make your app stand out from the competition, and help users to find your app quickly when they’re looking for it. Studies suggest that humans can process visual images 60,000 times faster than typographic content, meaning that your graphic app logo can have a huge impact in helping your viewers to process and retain your logo.

To read more, read the full article here: https://www.petermanfirm.com/why-you-should-pay-attention-to-your-app-logo-design/